Website of the week: The Farmer & the Chef

"An event so exciting you can taste it"

The premise is simple, the results, delicious. We pair a local farmer with a top local chef, who team up and use the freshest locally grown and raised produce and food to create a meal that’s out of this world.

The Farmer and The Chef website showcases some of the best use of textures in web design with wood and paper textures, watercolour effects and hand drawn elements.

The content on the website is simple and effective with clear calls to action; get tickets (buy), tell a chef or a farmer (interact) and become a sponsor (support). There is even opportunity to submit a recipe to the event (interaction again).

It is easy to find all the details on the event; chefs (speakers), farmers (exhibitors), venue and even buy tickets online.

The only negative points I can give to this website is that:

1. there does not appear to be an online schedule or list of timings;
   
2. the event is in the past and there is nothing to signify that. I can still click the "Buy a ticket" button.

Once an event is finished I would expect the calls to action to focus on the gallery of video and images from the event, a summarising blog post, a thank you page and the date for next year's event if possible.

Overall though, an excellent example of an event website; lovely design, good content and very easy to use.